Secrets of success in the hottest small offset pri

  • Detail

Editor's note: This article mainly conveys to you the idea that the courage to change is an important factor for printing enterprises to succeed in the market competition

the small offset printing market was first formed in the late 1940s and early 1950s, when the United States just got rid of World War II, all industries showed a trend of rapid development, and the demand for printing also increased significantly. Simple product catalogs, product introductions, price lists and other printing materials have provided strong support for the rapid growth of the manufacturing industry

the growth of small offset printing has also driven the increase in the demand for consumables, including printing ink, printing chemicals, paper, blanket and printing plate. In order to meet the market demand, independent printing dealers came into being, and the advantages of regional resources have become extremely obvious. Soon, this printing dealer has become the most dependent trading resource for printing service and consumables suppliers, and can provide technical support, industry trend prediction, new product technology introduction, education and training and other services for printing plants in more than 800 places

small printing plants usually have the spirit that I can do, and have the innovation consciousness that large printing enterprises lack

transition to color printing

with the continuous maturity of the small offset printing market, graphic designers and printing customers have gradually realized the importance of color for the effect of printed matter. Therefore, the printing market will also experience the transition from black-and-white printing experiment date: 15:52:04 brush to two-color and color printing brush. The new development trend has forced industry suppliers to launch new products to help printing plants meet these needs of printing customers

for example, ink companies must expand the variety of standard colors and provide customers with special color matching services. The equipment manufacturer has launched a large-scale two-color printing machine, which is like adding a color print head to a monochrome copier, enabling people to print a second color on the same blanket. Pantone matching system first appeared in 1956. It provides people with 500 colors that can be printed by offset press, which further expands the function and potential output capacity of the copier. There is no doubt that the era of black-and-white offset printing is really over, replaced by a more complex, more creative and more professional new era

transitional period

some people may think that the peak of the development of small offset printing appeared in 1988, when digital printing had begun to penetrate the printing market and posed a certain threat to offset printing technology. The earliest printing equipment based on toner technology is black-and-white copier, and now monochrome and digital color copiers and inkjet printers are added. These devices are not only simple to use, fast to operate and reasonable in price, but also can bring users higher printing quality, thus promoting the promotion of digital technology in the small offset printing market

digital printing machines such as Kodak nExpress, secon, HP indigo and Xerox igen should not be regarded as the enemy of offset printing machines, but as their partners

for example, internal printing plants are generally not cost efficient, so compared with convenient and efficient outsourcing services, they seem to lose their significance and value. But if people can install several copiers in the office or working group, they can see different effects immediately. If you want to copy 40 documents, you just need to go to the nearest copier, without dealing with any chemicals, plates, inks and other suppliers. At the same time, the advanced offset printing technology used by large commercial sheet fed printing plants has also brought good news to small and medium-sized printing plants. In order to occupy a larger market share, express printing shops and small commercial printing plants have expanded their product categories and introduced large format color printing technology. Nowadays, both large-scale commercial printing plants and small-scale internal printing plants are using digital and offset hybrid technology to serve their customers

the cooperative partnership between digital printing and offset printing

if you can't beat them, you have to find ways to become one of them. This sentence also applies to those small printing plants that need to make up for their shortcomings. People should not regard digital printing machines such as Kodak nExpress, secon, HP indigo and Xerox igen as the enemy of offset printing, but should learn to make use of the advantages of digital printing technology to make up for the shortcomings of offset printing technology. Each printing process can meet the requirements of some customers, and many small printing plants develop their own business by combining offset printing and digital technology, and provide more services to customers

variable data printing is the best example of hybrid printing. Although it can also be printed only by digital printing machine, people had better integrate traditional offset printing and digital technology for production. For example, a customer wants to order thousands of high-quality glossy folders, and also wants to use metal ink to print the corporate logo on the cover of the folder, while inside the folder, the customer wants to print a customized product catalog with personalized fonts and invitations for a specific event

electronic documents such as brochures and other materials can be stored on the server and printed according to the quantity required by customers. When the printing quantity is small (dozens or hundreds of copies), people can use digital printing machines to print documents; In the case of a large number of printing, people can also produce on the traditional offset press. For short edition activities, printing houses can print the cover of products on color offset presses and black-and-white inner pages on digital presses

this concept can also be extended to other industries, such as book publishing. In this industry, the reviewers who have formulated the medium and long-term energy technology development strategy and development plan to 2020 must get a copy of the book before it is officially published and put on the market. Then, the book may be in print forever and produced in the quantity required by the market. In this life cycle, about 10% of the global chemical products are transported in Antwerp. Of course, the intermediate state is mass offset production. In other stages, digital printing will be carried out according to the needs of the market

if you can choose the right printing technology, the printing factory can bring more things to customers

at present, magazines or other publications commonly on the market generally contain a core content of mass production and a customized outer cover or outer page printed with digital equipment. Similarly, different versions of advertising inserts can also be produced digitally and integrated with offset press mass-produced publications

many printing houses, even small printing houses, can now provide customers with packaging services and print an agreed amount of marketing materials for the release of a certain product, but the information related to the recipient contained in these materials is printed with digital technology

ordinary printing plants or digital printing plants with both digital printing machines and offset printing machines can provide their customers or parent companies with more choices and higher production efficiency. Whether it's 50 product catalogs or 5000 product catalogs, whether it's 25 sales forms or 25000 sales forms, whether it's printed on coated paper, matte paper or composite materials, whether it's folding, binding or other post press processing, as long as you can find the right technology for your live parts, you will certainly achieve high production efficiency and cost-effectiveness

there is no doubt that the situation faced by small printing plants has changed dramatically in the past 50 years, and this change will continue with the development of the industry. However, the core and soul of the small offset printing market have not changed. (8) there has been any change in the way of data file management for experimental data. Small printing houses are still an important part of today's printing and communication industry. Although their printing methods are different, they can produce millions of pages every year and provide satisfactory services to millions of customers. Small printing generally has the strength to admit defeat and the innovative spirit that large enterprises lack, which has never changed. No matter which way they produce, the result will always make their customers feel overjoyed

Copyright © 2011 JIN SHI